What is EDG?

The Experience Design Group (EDG) arises from a need to reconsider the relevance of art, craft and design in response to the fundamental shift in western culture. A shift from an object-based to an information-based culture.

The Experience Design Group (EDG) is devoted to innovative interdisciplinary and transdisciplinary practice-led research to create new knowledge in the service of society, culture and the experience economy. Experience
Design, a discipline relevant to artists, designers, and critical thinkers, explores and investigates the interplay
between meaning and sensation within immersive experiences. To this end, our work is the creation of hybrid practices and methodologies, synthesizing emerging paradigms of experiential and practical knowledge, history, theory and the experience economy with art and design. To design time as immersive experience is to
persuade, simulate, inform, envision, entertain, and forecast events. It is to influence meaning and modify human behavior. This is why EDG graduates are the creators and producers of tomorrow’s – as yet unanticipated – experiences.

Experience Design Student Handbook 2009-2010, The Department of Interdisciplinary Studies

www.designtime.se